How to Make Your Content Strategy

In this post, I will be discussing various methods of creating a content strategy.

In my words a content strategy is the methodology you use to create content in your chosen niche. 

This is how others define it:

Content strategy has been described as planning for “the creation, publication, and governance of useful, usable content.”[2] It has also been called “a repeatable system that defines the entire editorial content development process for a website development project.”[3]

In a 2007 article titled “Content Strategy: The Philosophy of Data,” Rachel Lovinger describes the goal of content strategy as using “words and data to create unambiguous content that supports meaningful, interactive experiences.” Here, she also provided the analogy that “content strategy is to copywriting as information architecture is to design.”[citation needed]

The Content Strategy Alliance combines Kevin Nichols’ definition[4] with Kristina Halvorson‘s and defines content strategy as “getting the right content to the right user at the right time through strategic planning of content creation, delivery, and governance.”[citation needed]

Many organizations and individuals tend to confuse content strategists with editors. However, content strategy is “about more than just the written word,” according to Washington State University associate professor Brett Atwood. For example, Atwood indicates that a practitioner needs to also “consider how content might be re-distributed and/or re-purposed in other channels of delivery.” [5] Content strategists may also need to consider the development and maintenance of content strategies, which often touches upon branding, sourcing, and workflow.[6]

It has also been proposed that the content strategist performs the role of a curator. Just as a museum curator sifts through a collection of content and identifies key pieces that can be juxtaposed against each other to create meaning and spur excitement, a content strategist “must approach a business’s content as a medium that needs to be strategically selected and placed to engage the audience, convey a message, and inspire action.”[7]

Source: https://en.wikipedia.org/wiki/Content_strategy

We prefer to use the later definition, being that of performing content curation.

To further explain our content strategy would give away our unique content formula, that we have tested thoroughly with Google.

Suffice to say, we incorporate many different factors together. We only share this information with customers and affiliates. Sorry.

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Who's the target audience for this content? For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer. Using a variety of content types and channels will help you deliver different content to each type of audience you have in mind and engage everyone your company does business with. The Problem it's Going to Solve for that Audience Ideally, your product or service solves a problem you know your audience has. By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. A sound content strategy supports people on both sides of your product: those who are still figuring out what their main challenges are, and those who are already using your product to overcome these challenges. Your content reinforces the solution(s) you're offering and makes your customers more qualified users of your product. What Makes You Unique Your competitors likely have a similar product as yours, which means your potential customers need to know what makes yours better -- or, at least, different. This is where content comes in. In order to prove why you're worth buying from, you need to prove why you're worth listening to. The Content Formats You'll Focus On What forms will your content take? Infographics? Videos? Blog posts? Having identified the topics you want to take a position on, you'll need to determine which formats to budget for so you can best express that position. The publishing channels require, content in different formats. Channels can include: - owned properties, such as your website and blog; - social media properties, such as Facebook and Twitter. We'll talk more about social media content strategy in later. How You'll Manage Creation and Publication Figuring out how you'll create and publish all your content can be a daunting task. It's important for a content strategy to know who's creating what, where it's being published, and when it's going live. Today's content strategies prevent clutter by managing content from a topic standpoint. When planning a content calendar, info found at: https://mentormastermind.com/uncategorized/content-calendar/ Here you'll create content around topics (SEO optimized), and you can easily visualize your company's message and assert yourself as an authority in your market over time. Learn more about topics in content strategy in the video below.

https://blog.hubspot.com/marketing/content-marketing-plan Tweet

Creating a content marketing strategy can be an incredibly difficult process, especially if you’re unsure of you you’re targeting, or what you’re trying to achieve. An effective content strategy is an invaluable resource, helping to structure and drive your content campaign. In the video, James explains everything you need to know about creating a winning content marketing strategy, and how you can go about putting together a plan that works for your business. Target Audience Firstly, James explains the importance of understanding your target audience. Whilst there are countless methods of targeting the right audience, a few highlights James includes are creating buyer personas and utilizing data from Google Analytics. You can use tools like YouGov Profiler: https://yougov.co.uk/profiler#/ to gain a clearer view of your audience’s interests, likes and habits, and apply this information to different stages throughout your buying cycle. You can also pull audience reports from Google Analytics, which provide valuable key demographic data, including location and the sites your audience are also visiting. Building Goals Now you understand who it is you’re going to be aiming your content towards, you can formulate worthwhile goals and objectives for your content marketing campaign. These goals will vary depending on your own business values and marketing plans, as well who you’re trying to reach with your work. Your content marketing goals could be targeted towards gaining more followers, increasing traffic, boosting social shares or driving conversions; it will all depend on your business’ needs. Whichever goal you select, you’ll then need to formulate objectives to help you achieve them. You goal is what you’re aiming for; your objective is how you’ll get there. The video above contains plenty of information on relevant objectives which you can set to help you achieve the goals you’ve set. Social Media James also explains the importance of establishing social profiles on popular social media platforms, in order to further build your brand, and boost your content promotion efforts. During this process, it’s also worthwhile searching for industry relevant websites, such as forums and blogs, which will allow you to gain an overview of current attitudes, opinions and issues related to your business. By engaging with key users and influencers on social and sites such as these, you can begin to build a loyal group of followers with an active interest in your brand. Content Audit Before you begin creating a new plan, it’s necessary to take a look back, and carry out an in depth content audit to determine what has worked, and what has failed, in the past. As part of this, you’ll also want to carry out a competitor content analysis on three or four of your key competitors, in order to get a better idea of what your competition are doing to gain traction. Details on how to perform both these audits are revealed at length in the video above, where James also explains how you can use tools like Google Trends https://www.google.com/trends/ and Google Analytics to get a better understanding of your previous campaigns. These techniques should provide you with enough information to formulate new ideas. Editorial Calendar An editorial calendar is paramount to your campaign’s success. It will allow you to plot what should be created when, and give you a better idea of the activities you need to carry out to stay relevant and up to date. Promotion and Measurement Finally, James explains how you can successfully promote your content using the contacts you’ve established, and measure this success against the goals you’ve set.
Source: URL of Video Below

YouTube Video On Content Strategy

Twitter Platform - Content Strategy

Much of the information on creating your content strategy and your content calendar, will be provided in our Fast Start Training and other training courses.

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