In this post, I will be discussing various methods of creating a content strategy.
In my words a content strategy is the methodology you use to create content in your chosen niche.
This is how others define it:
Content strategy has been described as planning for “the creation, publication, and governance of useful, usable content.” It has also been called “a repeatable system that defines the entire editorial content development process for a website development project.”
In a 2007 article titled “Content Strategy: The Philosophy of Data,” Rachel Lovinger describes the goal of content strategy as using “words and data to create unambiguous content that supports meaningful, interactive experiences.” Here, she also provided the analogy that “content strategy is to copywriting as information architecture is to design.”
The Content Strategy Alliance combines Kevin Nichols’ definition with Kristina Halvorson‘s and defines content strategy as “getting the right content to the right user at the right time through strategic planning of content creation, delivery, and governance.”
Many organizations and individuals tend to confuse content strategists with editors. However, content strategy is “about more than just the written word,” according to Washington State University associate professor Brett Atwood. For example, Atwood indicates that a practitioner needs to also “consider how content might be re-distributed and/or re-purposed in other channels of delivery.”  Content strategists may also need to consider the development and maintenance of content strategies, which often touches upon branding, sourcing, and workflow.
It has also been proposed that the content strategist performs the role of a curator. Just as a museum curator sifts through a collection of content and identifies key pieces that can be juxtaposed against each other to create meaning and spur excitement, a content strategist “must approach a business’s content as a medium that needs to be strategically selected and placed to engage the audience, convey a message, and inspire action.”
We prefer to use the later definition, being that of performing content curation.
To further explain our content strategy would give away our unique content formula, that we have tested thoroughly with Google.
Suffice to say, we incorporate many different factors together. We only share this information with customers and affiliates. Sorry.
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YouTube Video On Content Strategy
Twitter Platform - Content Strategy
Much of the information on creating your content strategy and your content calendar, will be provided in our Fast Start Training and other training courses.